So as discussed on our home page, local businesses can offer a more personal service ,they are very passionate about the business that they are in, also this can be something you have done for many years and know the industry inside out.
We also talked about most large companies owning the topspots for all the high quality keywords in most industries and reaping the financial rewards.
Now local businesses can get a peice of the quality traffic that your competitors are already cashing in on ,and the great news is that it is now affordable for any small to medium size business to increase its client base and generate more work from the internet..
So as discussed about Judy from swansea ,who types in plumbing and is met with many national websites and will always pick one of what is on offer some on the first click some on the fifth click but in general will pick one because that is all that was offered. if there was a local company highlighted then Judy would always check them out first , as it can feel more personal,and she will feel she is going to save money, as there less costs to them coming and hopefully that would rub off on the quote and as long as the website look proffessional enough. Local companies need to be highly ranked on google and now its possible
So when a local business comes to us to use our services the next time when someone from your area types in a main keyword your local business will stand there loud and proud in a prominent position of google to offer your services.
When we start calculating how much additional business is out there surfing around day to day it can get quite scary.
Here are a few keyword volume searches from google in January.
Plumbing 1.8 Million Searches
Double Glazing 450,000 Searches
Scaffold 301,000 Searches
Roofers 60,500 Searches
Tilers 60,500 Searches
If you would like a copy of these stats just click here and type a word in and google will show you traffic results, on the show/hide tool bar you can select to show cost per click to give you an idea of what your competitors are spending.
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